Challenge

The client needed an online store to sell merchandise related to the artist Styxxx. The store was built on Shopify, so it was important to combine a ready-made e-commerce platform with an individual graphic design. At the same time, the shopping experience had to be clear and simple for fans.

Three areas were especially important in this project. First, the store had to match the design provided by the client. Second, the store needed a preorder system, so products could be sold before full availability. Third, the mobile version was crucial, because many users visit online stores from their phones.

Scope of work

First, we analyzed the graphic design delivered by the client. Next, we adjusted the Shopify store to match the visual assumptions. As a result, the store kept the character of the brand and presented the artist’s merchandise in a consistent way.

Then, we created a preorder system. This was an important feature for merchandise sales, because it allows the client to collect orders before shipping or production. Thanks to this, the client can better plan sales and measure interest in specific products.

In addition, we refined the mobile version of the store. We checked layouts, buttons, product sections, and key elements of the purchasing path. As a result, the store is easier to use on smartphones and better prepared for online sales.

Shopify adjusted to the graphic design

The store was based on Shopify. However, its appearance had to match the client’s graphic design. Therefore, we adjusted the layout, sections, and visual elements to keep the whole store consistent with the intended style.

We focused on product presentation, section rhythm, and the clarity of key information. Thanks to this, the store does not feel like a standard template. Instead, it works as part of the artist’s visual communication. At the same time, we kept the ease of use that makes Shopify a strong e-commerce platform.

Artist merchandise store

The store was prepared for merchandise sales. Therefore, we paid special attention to product display, product photos, and buttons leading to purchase. In this type of project, users should understand the offer quickly and move to checkout without unnecessary steps.

With the right layout, the store can support sales of products connected with the artist’s brand. In addition, this sales channel helps build a stronger relationship with fans and increase recognition of the project.

Preorder system

One of the key features was the preorder system. Thanks to it, the client can sell products before they are fully available. This is especially useful for limited collections, drops, and merchandise connected with events or releases.

The preorder system makes it easier to manage product demand. Moreover, it allows the client to collect orders earlier, which supports delivery planning and customer communication. As a result, the store is better suited to a sales model based on launches and limited availability.

Mobile version of the store

We adjusted the mobile version of the store, because users often buy products directly from their phones. We checked section readability, navigation comfort, and product presentation on smaller screens. Then, we refined the elements that affect the shopping experience.

Thanks to this, the store is more user-friendly on mobile devices. Buttons are easier to tap, and the layout guides users through the offer in a simple way. This is important, because a well-prepared mobile version can directly support the number of orders.

Results

We delivered a Shopify store with merchandise related to the artist Styxxx. The store matches the provided graphic design, so it has an individual character. At the same time, it keeps the convenience and flexibility of Shopify.

In addition, we created a preorder system that supports product sales before full availability. Thanks to this, the client can better manage launches and interest in the collection. Moreover, we optimized the mobile version, so the store is convenient for users browsing on smartphones.

As a result, the client received a store ready for merchandise sales, product launches, and preorder-based order handling.

Contact

If you need an online store for a brand, artist, or merchandise collection, we can help. We can implement Shopify, adjust the design to your visual concept, and prepare features that match your sales model. Contact us, and we will recommend the best solution.